So after you finish your heaping mountain of ice-cream-covered waffles topped with chocolate chips and Cap’n Crunch and smothered in caramel syrup and/or powdered sugar, plus the optional side of greasy bacon, grab your sled!

Mommy and daddy will be right here waiting for you, sucking down a Bloody Mary or two.

Breakfasts of champions!

Rick Wishcamper put them up to this.

The avid marathon runner and owner of the Wilma Theatre put out the invitation last week for all to celebrate National Eat Ice Cream For Breakfast Day with a pig-out in the Rocky Mountain Development Group office in the Wilma’s ground floor.

It’s a real day, and has been for more than 30 years, though Hallmark and the nation’s calendar-makers haven’t made it official yet.

And so Saturday morning they showed up, about a dozen kids and their otherwise-healthy parents, to stick their faces in Big Dipper ice cream, homemade waffles and as many condiments as they could pile on. (Chocolate chips and caramel are condiments on Ice Cream For Breakfast Day.)

If this is wrong, Wishcamper doesn’t wanna be right.

“I think it would be honest to say that this is a celebration of our immaturity,” said Wishcamper, carving a lump of yummy out of his mound of nutritionally incorrect wonderfulness.

Wishcamper and others at Saturday morning’s feast are big believers in health – many of them are marathon runners, all of them with well-attuned senses of fun and humor.

On any other day besides National Eat Ice Cream For Breakfast Day, Bob Marshall’s children Carson and Phoenix – 4 and 5 respectively – eat things like granola and yogurt for their first meal. And for dinner, they’ll occasionally have a slice of pizza from dad’s joint, Biga Pizza.

But Marshall saw a chance to teach them a valuable life lesson: Binging can be guiltless, as long as it’s done in extreme moderation.

“Everything in moderation,” he said. “But it’s important to indulge, too.”

Eva Dunn-Froebig, the director of Run Wild Missoula, brought her son Milo to the event for exactly the same reason.

“He’s especially excited about this, because he’s got a birthday party to go to afterward, where there will be cake,” she said. “So it’s not really going to be a healthy day.”

Not healthy physically, anyway. Even the post-feast sledding party on the hills in Caras Park can’t compete with cake and ice cream and waffles and chocolate chips and syrup.

Some of the adults added a stiff Bloody Mary to the mix, ensuring that they would be in bed long before sundown. Even a February sundown in Montana.

Dean McGovern, the pace-runner coordinator for the Missoula Marathon, dug into his sugar-and-fat pile, and soothed the psyches of his friends who may have been worrying about this sinful behavior.

“Don’t worry,” he said. “We’re going to fire up the defibrillator!”

Reporter Jamie Kelly can be reached at 523-5254 or at jkelly@missoulian.com